MICHELLE KEEGAN PARIS COLLECTION
Michelle’s last Lipsy collection was shot in Paris and I enjoyed playing up a feminine, French style for the online identity. The beautiful campaign video was highlighted at the top of the feature page, and I designed the feature page as chapters of a love story to fit with the narrative of the film. The typography and dreamy, painted background style worked really well through the email, homepage and lookbook-style feature page. Parallax scroll was used to highlight the chapters within the feature and floating pull quotes from Michelle about the collection.